If you are a woman entrepreneur, the single most important lesson you can learn is how to Get Funded.

If you are a woman entrepreneur, the single most important lesson you can learn is How to Get Funded. You know that you need capital to run a great company, and have a better work/life balance, but you don’t know how to do it.

You’ve come to the right place. We are going to give you the know-how and the know-why to manage the funding process. You can take your time and go through the entire program sequentially, or go directly to the areas where you need more support or have burning questions.

This is the most comprehensive learning program specifically tailored to women who want and need to get funded, developed over decades of research and practice. And it is accessible globally, on our online platform. Through a series of manageable chunks of information, step-by-step guides, videos, self-evaluating tests, and a community of learners and experts, you will gain the confidence, and competence, to get funded.

Technology allows you to access this program at a fraction of its cost here in Silicon Valley, and you can do it at your own pace, in your own time, from anywhere in the world.

I’m Alicia Castillo Holley and I’ve been obsessed with high-impact firms since last CENTURY!

I was once a researcher, not worried about funding; then I discovered Entrepreneurship at 34! And realized the power of an entrepreneurial mindset. Fast forward a couple of decades, and I am now a Silicon Valley Angel Investor.

During the last few years, I’ve been intensely focused on investing in companies and supporting them. Most of these companies are led by men, women are underrepresented. This is particularly interesting, because I know women entrepreneurs also need capital.

I wished I could reach to each one of you individually, but it would not be the best use of MY time or YOURS. You could come to California, but a $15K price tag for a training week in Silicon Valley may be out of reach. So I am on a mission to get the most committed women entrepreneurs into the best program on funding so they can get the resources they need wherever they are.

I turned years of experience into an exclusive program and made it available to you for a fraction of its price so you can make the best of your own efforts… stop wasting time, and start getting results.

The most reliable way to get the funds you need is to learn about how to do it right.

I’m going to give you full access to the entire “Women Get Funded” online learning system so that you can discover how to get capital and resources you need to run and grow your company (and feel good about being a woman who is asking for capital or resources in a professional way).

But, I’m not going to just give you written materials, videos, and let you figure it out by yourself. No way. You gain confidence as you go along by studying with others, observing, reflecting, testing, asking questions, and getting real answers. You can learn the basics, self-test yourself, join our exclusive facebook group (need to be approved) or, if you need more support, you can join our mastermind coaching groups, request a revision, or even schedule a phone consultation IF you feel you need that extra punch. Don’t go solo: “If you want something done, do it yourself” is the worse business advice for an entrepreneur. If you want something done, learn how to do it, and have it checked with the experts, so you don’t waste your time and money, and you don’t reduce your chances of success!

In funding, first impressions are critical. You need to be prepared the first time.

As the old adage goes: “why is there never enough time to do it right the first time, but always enough time to do it over”. The issue with funding is that you are seldom given a chance to ‘do it over’. When you are prepared you gain trust, respect, and interest from people who make the decisions to provide funds. This leads to more positive results.

If you think education is expensive, try ignorance. If you are frustrated by lack of results, get in with this program, at your own pace, with your own reality, checking in with experts.  Work on what’s most important to you when it’s most important to you.

Overwhelmed? I know, finance and funding can be daunting. Why? Because we try to learn it all at once. You know how you paint an elephant pink? One stroke at a time. I’ve broken down the complicated funding process in 10 easy-to-understand lessons, taking one step at a time, or two, or three. Before each lesson you can self-test your knowledge so you can chose the specific chunks of any lesson. You can focus on what you don’t understand until you master it. Doing this you gain confidence and know-how. You can go over the materials as long as you want. In fact, you will be surprised at how deep each lesson goes when you go over them several times and find tips here and there, something that has taken me decades to learn. In a nutshell: there is no better investment that educating yourself to get funded.

Another reason why finance and funding are daunting is because numbers do not lie to us. You can’t stretch a number, I know, I’m an Engineer. A 2 is always a 2, even if you look at it from a different angle. (ok, upside down a 2 might look like a 5 but you know it is cheating).

The real gem is that when you get ready to get funded you learn to MANAGE your strategy, you avoid making COSTLY mistakes, and you become a BETTER manager. You feel you are proactive, not reactive. You PLAN and carefully evaluate your execution as you go along. AND you have other people giving you advice because they are funding you and benefit from your success!).

The most reliable way to get the funds you need is to learn about how to do it right.

A proven system

Based entirely on my own system to raise funds and support companies for over 2 decades, this go-at-your-own pace, personalized program gives you the framework you need to design and implement a funding strategy, so you are not exhausted by rejection, confused by the lack of progress, and instead feel in control and are perceived as a professional and talented business woman.

There are many many ways to fund a firm, but they all follow a simple step-by-step process.

1. Define funding needs and uses of funds.
2. Establish the ideal funding mechanism.
3. Craft a funding strategy.
4. Pay back or share rewards.

It applies to every single form of funding: debt, equity, unfunding.

This course will show you how to master the funding process, so you are empowered, excited, and energized whilst getting the resources you need.

This course will show you how to master the funding process, so you are empowered, excited, energized by getting the resources or capital you need. You then use that capital to create products or services, jobs, profits, reward yourself, and more importantly, make a valuable contribution to the economy, and be an inspiring leader for others (of any gender).

 

No matter how big or small your company is, the step-by-step guides will show you how to understand the needs of those making the decision to provide you with capital or resources, fine-tune your projections, adjust your expectations, tailor the message, and find the perfect fit for your unique circumstance. All of this whilst swiftly navigating through the many funding options as you grow your company, confident that you have the support you need in case you need it.

Whether you learn by watching, listening, or doing, we’ve got you covered.

12:05:53

hours of
videos
including instructional videos from me, and successful guest speakers, men and women who have received or who provide funding, specifically tailored to women who are seeking funds.

208

pages of downloadable written materials
from my book Funding your million dollar idea, specifically adapted to women.

39

forms of calculations and simulations
with clear explanations on how to tailor them to your specific needs.

57

clear and
short tips
from my presentations in over 40 countries, at the best business schools: Stanford, Babson, Santa Clara, Rice University; and many others.

10

sessions of
group coaching
answering your questions and discussing key, real-world, real-issues.

100s

answers to the most common questions
and the opportunity to ask yours in our closely-knit community at your leisure, gather comments from other students and mentors, and expand your horizons by reading questions by others.

Like in a real-life classroom, but in the intimacy of your space. Finally, you can learn, test, and improve. An affordable and doable program! You don’t even have to leave your office or your home.

I’ll show you everything you need to know about getting funds, even if you have never done it, or if you have failed before.

This Women Get FUNDED online learning program
is an absolute must if you want to:

  • Feel comfortable about your business’ finances
  • Learn how to raise capital from family, friends, angels or venture capitalists.
  • Avoid the major pitfalls in each of the funding mechanisms.
  • Know what you are looking for, and why.
  • Recover life/work balance by having the resources you need to properly run your company.
  • Establish credibility amongst your suppliers and employees.
  • Select the best funding option for your specific situation.
  • Save time and reduce the possibility of rejection by targeting the wrong source of funds.
  • Earn respect from other business leaders by having the competence to talk about funding options.
  • Shift your mindset from avoiding funding conversations to embracing them.
  • Use rejection to build up a better business model and increase your changes of funding.
  • Leverage the power of unfunding to get resources.
  • Reap the rewards of becoming a better business leader and have a more profitable company.

The process of seeking funding should not be painful but exciting. Learning the know-hows and know-whys will propel you to take action in small to big steps to get the resources you need for your business.

You will be able to create the right message for the right funding source, validate it, test it, improve it, and use it to get the capital or resources you need. Watch yourself grow, setting small to large goals and feeling able to explore opportunities you know are possible but you don’t know how to reach them. In one word: the process of seeking funds will empower you, it will give you energy instead of depleting it.

You will feel comfortable instead of anxious about the funding process from concept to closure, even after you have paid back. You will completely eliminate feelings of inadequacy, self-doubt or frustration, and will be inspired, nurtured, and supported continually. Equally important, you will conquer your fears of rejection and learn to trust your inner locus of control so you avoid a business relationship with the wrong funder (talk about a disaster!).

There are many courses that cover only a fraction of this program, and many free resources that help you know-how. However, you can’t learn to think about what you need to do, if you don’t have a holistic view of the funding process, you need to know-why. This is the most complete and comprehensive training on funding, specifically tailored to women. You will feel great about your own capacity to master the funding process and when you do, you will benefit by leading your company to a path of success whilst having a more satisfying life, using your time, and your own resources in a better way.

See for yourself…

Take the “Women Get Funded” online program to learn how to get the capital or resources you need to run and grow your company.

And feel confident about being a woman who is asking for capital or resources in a professional way, and is changing the low number of women actually getting it done (see the facts)

But, I’m not going to just throw reading materials, videos, and let you figure it out by yourself. No way. You gain confidence as you go along by studying with others, observing, reflecting, testing, asking questions, and getting real answers. You can learn the basics, self-test yourself, join our exclusive facebook or linkedin group (need to be approved) or, if you need more support, you can join our mastermind coaching groups, request a revision, or even schedule a phone consultation IF you feel you need that extra punch. Don’t go solo:  “If you want something done, do it yourself” is the worst business advice for an entrepreneur. If you want something done, learn how to do it, and have it checked with the experts, so you don’t waste your time and money!  Have you ever thought how come there is no time to get things right the first place but there is always time to fix what you did wrong? You get it.

If you think education is expensive, try ignorance. If you are frustrated by lack of results, get in with this program, at your own pace, with your own reality, checking in with experts.  Work on what’s most important to you when it’s most important to you.’

After that we will evaluate when and how to do it again. I want to be VERY FOCUSED on the first cohort. I’ve broken down the complicated funding process in 10 easy-to-understand lessons, taking one step at a time, or two, or three. Before each lesson you can self-test your knowledge so you can chose the specific chunks of any lesson. You can focus on what you don’t understand until you master it. Doing this you gain confidence and know-how.

The 10 week program includes one lesson every week, but you can go at your own pace, you are in control. You can go over the materials as long as you want. In fact, you will be surprised at how deep each lesson goes when you go over them several times and find tips here and there, something that has taken me decades to learn. In a nutshell: there is no better investment that educating yourself to get funded.

Module I: The Core Competencies

Lesson 1: Set the Intention and Confidence to get FUNDED

  • Breaking the Safety Net: There is Nothing Inspiring about Thinking Small
  • Aligning Intention and Actions
  • Discovering Funding’s Deepest Secret
  • Humanizing the Funding Process
  • Growing a Repository of Inspiration
  • Overcoming the Impostor Syndrome
  • Being Authentic and Accountable
  • Keeping your Inner Locus of Control
  • Applying the Castillo Holley Model of Funding FIT

Lesson 2: Understand your funding NEEDS

  • Understanding the Five Pillars of Expenses: Sales, Marketing, Operations,Human Resources, Finance
  • Calculating your Want-to-have and your Have-to-have
  • Demystifying Cash Flow
  • Building a Safety Cushion
  • Establishing Key Performance Indicators
  • Organizing a Roadmap to Break Funding into Chunks
  • Reducing Risks and Increasing Control
  • Defining Milestones and Key Inflection Points
  • Funding as a Process, not a Destination
  • Keeping Score, so you are in Control

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Module II: Unconventional Funding

Lesson 3: Unfunding, making funding needs disappear

  • Putting your Five Pillars (Sales, Marketing, Operations, Human Resources, Finance) to Work
  • The Many Colors of Unfunding
  • Conventional Unfunding Mechanisms: Factoring, Partnering, Leasing
  • Unconventional Unfunding Mechanisms: Grants, Bartering, Gifting, BP Competitions
  • Guerrilla Funding: Disappearing
  • Discarding Unfunding Mechanisms
  • Fast-Tracking Unfunding Mechanisms

Lesson 4: Leveraging the Power of Crowds

  • Designing the Soul of Your Company
  • Pretotyping: Building Minimum Viable Product (yes it is pre not pro)
  • Creating Crowdfunding Campaigns
  • Leveraging on the Power of Crowds
  • Testing the Needs of your Customers
  • Validating the Market
  • Pivoting or Adapting to Undiscovered Needs
  • Shifting the Paradigm from I-Win-All to We-All-Win

Module III: Emotional Funding

Lesson 5: Founders, Family and Friends, that would still love you after they invest

  • Staging your Cash from Investors
  • Managing Family and Friends Expectations
  • Asking for Funds from People that Love YOU
  • Crafting an Elegant Way Out
  • Keeping Clear Expectations
  • Avoiding Emotional Battles
  • Establishing a Rewarding Mechanism
  • Preserving Information or Divulging it
  • Nurturing Family/Business Healthy Relationships

Lesson 6: Flying with Short-term Investors: Angel Investors

  • Developing the Right Angel List
  • Creating an Irresistible Proposition: The Pitch
  • Entering with a Clear Exit in Mind
  • Leveraging Non-Financial Contributions
  • Respecting Time and Filtering Suggestions
  • Designing a Follow-up System
  • Navigating through the Five Stages of Angel Investing
  • Flying with Birds of the Same Flocks
  • Understanding Angels on Future Rounds

Lesson 7: Getting Settled with Long-term Investors, the Equity Partners

  • Understanding the Equity Partners Long Term View
  • Balancing Dividends and Future Growth
  • Developing Rapport and Filtering Unwanted Partners
  • Navigating the Three Stages of Equity Partner Investing
  • Understanding the Long Tail Effect
  • Creating the Business Plan
  • Managing Equity Partners

Lesson 8: The Right Venture Capitalists, not in a Vulture Culture

  • Demystifying Venture Capitalists
  • Balancing the Layers of Authority and Decision Making
  • Pre-selecting Funds
  • Getting investor ready: the Deck
  • Learning from Feedback, even if you Don’t use VC
  • Sharing Control (and Probably Losing your Job)
  • Surfing the Waves of Industry Trends
  • Letting Go, in the Long Term, we are all Gone (Structuring a Deal is covered in Lesson 10)

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Module IV: Leveraged Funding

Lesson 9: The Golden Secrets of Debt

  • Understanding Lending Criteria
  • Developing a Cash Flow Analysis
  • Analyzing and Mitigating Risks
  • Leveraging Capital, Control, and Obligations
  • Networking with your Banker, a Local Ally
  • Asking for Debt in Trenches: Lines of Credit, Short or Long Term
  • Banking ala King

Module V: The last details

Lesson 10: Valuation and Negotiation with Ease

  • Understanding the Five Ways to Calculate the Value of your Company
  • Developing a Three Tier Structure: Assets, Profits, Stock
  • Structuring a Deal
  • Facilitating the Negotiation Process
  • Practice Makes Perfect, smart Practice Makes Perfect Faster
  • Establishing Rapport
  • Managing Rejection and Disparate Suggestions (more often than what you think – especially if you are a woman)

Bonus lesson 11: Crafting a Funding Strategy

  • Clarify your passion-based vision
  • Outline how will you measure success
  • Identify the team.
  • Define needs for funding resources
  • Clearly define the current stage of your organization
  • Select the ideal source of funding
  • Prepare a funding proposal
  • Customize the message
  • Start, test, improve
  • Close

A program like this in Silicon Valley would cost $15K plus transportation and accommodation, and you might not be able to take action because you have not gotten the time to internalize the material, and adapt it to your reality. Or you can learn, practice, self-test, and ask, in the comfort of your office or home, learn in manageable chunks of information, and receive answers to your questions as you progress.

This program is sold exclusively online, for a fraction of its value, so it is accessible to many women entrepreneurs around the world.

Check this out:

Over 12 hour of videos     $420
Texts and Written Materials     $137
Forms and Calculations     $390
Ebooks and Tips     $175
Group coaching     $580
Questions and Answers Priceless
All Items $1702

 

2017 Program  Sept 2nd to Nov 4th

Applications are open until Sept 1st

Eary bird discount until August 15t




100% Money Back Guarantee

 

guarantee

This program is for DOERS. If you think but don’t take action, don’t enroll.

If you are really serious about getting funding, here are few tips: Make this program work for you, do the course, take action, ask questions, participate, go out and talk. You will be happy you reached out of your comfort zone.

If you’re not 100% thrilled with this online, self-directed training – you can ask for your money back. Just e-mail us to request a refund, but you need to do the course first, that’s the only condition. If you are not ready, wait. Some things take time.

This program is for you if you have a burning desire to get things done; built up a company or grow yours; feel able to pay for great suppliers and talented employees; provide products and services of the highest quality, ones that make you feel proud of what you have achieved; and provide a return to you and your sources of funds, so they can’t wait until you ask them for funds again (yes they will!).

If you want to feel that you are creating wealth and building prosperity and you want to be part of a supporting and energizing community.

If you have the energy, the passion, and the resilience, you will get there – we just help you get there faster. This is your place.

I truly hope than then you can be a role model for other people (women or not) or jump the fence and join a group of angel investors and, in either case, face the world with a smirk that says I did it and we can cheer to that.

Now, let’s get you funded.

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